It really boils my blood when I hear a Coach telling another Coach or anyone for that matter, on a discovery call/sales call that the reason the person is not buying the service is because they have mindset issues.



The person on the receiving end of this statement walks away feeling like there is something seriously wrong with them.


This statement makes them stop!

You start to…

Doubt yourself
Think your not ready
You don’t have what it takes
Your not good enough

Whatever it is for you?

The truth….



The person who is just starting out
The person who makes 6 figures
The guru you follow
The girl next door

Mindset is 90% of your business.

Once you make or reach your desired goal it does not magically go away.

It just means you have mastered your mindset at this level.

When you want to go to a new level your mindset gets in your way, Again!


Mindset is something you should work on every day!

I mean every single day!

It should be a non-negotiable in your business.

My #1 way I work on my mindset is by Journaling. I journal everything; the good, the bad and the ugly with a huge focus on what I want.

Yes, there are other ways to work on your mindset
Study courses

You just have to find what works for you!

Also, and this is very important!




So my advice to you if you come across someone who tells you that you have mindset issues…

Simply say thank you, bless them and move on.

These people really do not care about you. They do not want to truly help you and see you succeed. They only want your money (Completely my opinion).

You’ve got this girl!

Lot’s of Love,


I am Loretta Morrison, Canada’s Empire Creation Coach.  I work with female Coaches and Serviced Based Entrepreneurs to get clear, get confident, get clients to build their Empires!

If you would like to see how I can help you and we are a fit to work together click on the link below to schedule a Strategy Session

Click Me!:

Environment Changed My Business Overnight –Part 4

Your Schedule

This is my most favorite piece of Environment.

This is the piece that will make you money.

Your schedule should be the Drill Sergeant of your life.


You should schedule everything!

Client work
Time off
Sales calls
Money generating activities
Your Learning
Networking events

Everything you do!


And this is a bit contradictory…

Your schedule also has to be flexible.

If the schedule you have made is not working for you then change it!

This is your business. You started it to do it your way.

Your business – Your Life – Your Way!

The thing about your schedule is it can make you money.

You can plan to make those sales calls.
You can plan to work with clients
You can plan to launch that new program
You can plan to do those money generating activities.

You essentially will not have to worry about making money in your business because you have made a plan to make money!

Here is a very popular saying we used in the Army.

“Fail to Plan, Plan to Fail”

Not much we did in the Army did we ever fail at because we planned it.

Also, we used “Max Flex”.

If it was not working “We built a bridge and got over it!” We changed our plan.

Spend time in your business to make a plan.

Use your schedule to help keep you accountable to doing it.

Until next tomorrow!
Lots of Love!

Environment Changed My Business Overnight – Part 3


Now we can talk about your physical environment.

Your physical environment is so important to you creating things in your business.

You have to have the things around you that give you energy and keep you motivated.

This is everything from the cleanliness of your house, your office, closets, just about everything.

If these places are messes and chaotic then you will only think of this stuff. You will not be able to focus on the task at hand.

If these places are neat and organized – Congratulations.

Really, mine are!

To fix your physical environment take it one step at a time.

Start with your office.

Clean it

Remove anything that does not give you energy, old books, figures whatever does not serve you anymore.

But….don’t just remove it, replace it with something that gives you energy.

When you get rid of everything that does not give you energy and do not replace it, it represents lack.

We only want an abundance mindset and an abundant work space and home.

For me, I love flowers, real flowers. Every couple of weeks I put fresh flowers in my kitchen and office.

And I am currently redoing my office. It started with my sister building me a desk that I love and can work at instead of working at my kitchen table.

I replace things in my environment all the time.

In my home, office, my closet wherever I feel is necessary.

When your place is done they way you want it the creativity just comes through.

The right people come through!

The right ideas come through!

And most importantly….you feel really good about yourself and the work you are doing!

Until next tomorrow!
Lots of Love!

P.S. If you haven’t joined me in my facebook group, Epic Empire Creation for Coaches & Serviced Based Biz Babes take a moment now to join me. I just started a 5 Day Believe in Yourself challenge that will help you get more clear about you.

Environment Changed My Business Overnight –Part 2


You are the sum of the 5 people you hang out with.

This is a popular saying among a few coaches I have followed over the years.

If you take a look at who your closest business friends are and the money they make, or how they are doing in business, 9 times out of ten the saying is true.

Who you surround yourself with on a daily basis affects you and your business.

If you hang around Negative Nellie all the time building a positive life and a great business will be difficult.

You want to surround yourself with people who are a lot like you and who will support you in your journey, no matter what that is.

I have moved away from many of the people I first use to hang out with in business.

I was growing but they were not.

You will leave people behind and that is ok.

That is the way it is supposed to be.


This is the hardest for women…

Your spouse, your friends, and your family do not have to support you!

Tough I know but it is the truth and very contradictory of what I said above.

They do not have support you or believe in you!

But …

You do!

You have to believe in yourself!

You have to ignore them and go forward.

A lot of women I have met in business where I currently live quit their day job and do nothing in their business. They expect their husband or partner to support them financially.

If you want other people to support and believe in you start making money in your business.

Tell your husband, partner or spouse you will be responsible for these bills.


Start making money!

Show them and most importantly YOURSELF that you can make you can make your business a success.

Pay attention to who you surround yourself with; friends, family, business friends and even your clients.

This one small shift will change your life and your business.

The people and clients who you truly want will start to show up.

Until next tomorrow!
Lots of Love!

P.S. If you haven’t joined me in my facebook group, Epic Empire Creation for Coaches & Serviced Based Biz Babes, take a moment now to join me. I just started a 5 Day Believe in Yourself challenge that will help you get more clear about you.

Environment Changed My Business Overnight –Part 1

Sometimes we get stuck in our businesses or sometimes we just get lost.

That is exactly how I was when I went searching for something simple that would change my business quickly. I didn’t want a get rich quick scheme but something I could do that would have long lasting results and changes that I could see quickly.

At that time I just needed to see some results as it felt like I was just barely moving and I knew the answer was out there.

Environment changed my life literally over night.

This is the simplest and easiest way to see changes in your business fast.

And it only takes you to do it.

When you speak of environment people think it is where you live, work or the place you are physically at in that moment.

Environment is so much more than that.

It consists of 4 things….


I’m going to talk about each one in 4-parts as I usually do this as a 1 hour speaking gig.


You have to take a look at you and how you are being. That means how you react to situations, money, people, bad things that happen your life, good things that happen in your life – All of it.

Simply – Do you like the person you are?

If you do great! If you don’t change it!

More closely…

How are you in your business?
Are you working in fear?
Running your business in fear?
How do you treat your money?
Do you respect your money?
Do your respect the people you come in contact with?
Do you respect yourself?

All of these things can be changed immediately!

And they are important!

How you are acting or being in your life or business is exactly the type of client you will attract.

Like attracts Like.

If you want your clients to pay you on time, you have to pay your bills on time.

If you want potential clients to show up and on time, you have to show up for your appointments and on time
If you want to be successful in your business and your life, ACT LIKE YOU ARE ALREADY SUCCESSFUL!

This tidbit is a big problem most people … FEAR and being UNCOMFORTABLE.

Fear will always be with you. You will always be uncomfortable.

Get used to it.

Simply tell fear that you know it is hear but it has to take a back seat to your life and to who you are. Fear can come along but do not let it be the driver of YOU and your life.

Tell fear to get in the back seat and SHUT UP!

Until next tomorrow!
Lots of Love!
Canada’s Empire Creation Coach

P.S. If you haven’t joined me in my facebook group, Epic Empire Creation for Coaches & Serviced Based Biz Babes take a moment now to join me. I just started a 5 Day Believe in Yourself challenge that will help you get more clear about you.



I started my business almost 10 years ago this year. It has been a journey with a lot of ups and downs, successes and failures. I have loved every moment of it. I have met so many people and helped even more all across the world.

I was once told that this entrepreneurial journey would be the greatest journey you will ever take. It will give you learning and lessons like no other. It will also trigger every hot spot and insecurity you have.

And it does!

Knowing exactly who you are and why you started your business is one of the many keys to hanging on.

Standing in your power and staying true to yourself is also key.
You will always come across someone who will doubt you and what you are doing. Staying true to YOU will help you stay the course.

I believe with the right knowledge, the right voice, accountability and lots love women can change the world one person at a time.

We need to Believe in Ourselves at all times.

We also need to…

Know who we are
What we want
To work on our mindset
How to make the right decisions for us
To create programs and offers that sell

Really, this is only a few but a really good place to start.

I would like to invite you to….


To learn to believe in yourself at all times and give you the knowledge and tools to stay true to you…


Join me on at my group

Epic Empire Creation for Coaches and Serviced Based Biz Babes.

The free challenge starts Monday, January 8th.

See you over there.

Lots of Love

Daily Greatness Business Planner

Happy New Year!

I’ve been spending a bit of time finishing up my plan for 2018. Things are set in place and I’m starting to move forward with my awesome plan!

I know a few of you may still be working on your plan or trying to find the perfect tool to use to keep you focused and motivated. So I wanted to share with you the planner I found that is so much more than a planner.

I was searching for a planner that didn’t just keep me organized but would teach me things, keep me focused, motivated, would help me stay organized and get things done. And because I am a girl it had to be pretty.

I found the Daily Greatness Business Planner. This planner focuses on 4 areas: Focus, Organization, Personal Growth and Finances (mindset is also in there which is big for me).

There is a how to use each section, daily, weekly, monthly, quarterly and yearly schedules, prompts to keep you motivated, areas to help you get things done and organized and so much more.

Ladies, I highly recommend this planner especially if you just do not know where to start.

If you feel called to use this planner and use it here is a link to buy which will give you 5% off your purchase.

You can also just take a look around.

Wishing you the greatest success in 2018.

Lots of Love!
Loretta Morrison


There are probably a few ambitious ladies out there right now not feeling too ambitious.

Not knowing exactly where to start in this New Year.

You have a ton of ideas, wants, dreams and things you want to do but you just do not know where to start.


When I decided to re-open my coaching business I had a lot things I wanted to do.

I also had a lot of doubts as well.

I didn’t know where to start.  I knew I just had to start though….but where?


Yep!  It is that easy.   Simply get up, put on your clothes, and grab your journal, a piece of paper and start writing.

Write anything.  Whatever is in your head right now.

What you want.
What you don’t want.
What you want to do.
Your hopes and dreams.
The list can go on and on.

Here is the thing.  Actually a couple of things…

First, You have to get into action.  Action will bring you clarity. It will get rid of your fear and anxiety.

And most importantly it will lead you to making money and living your dream.

Secondly, you have to become consistent in what you do.  Just getting up, getting dressed and journaling will start the road to consistency.

This is the exactly what I did each day.


Then I added to my routine.

I created content.

I created programs.

I created period.

Things just started to flow for me.

That does not mean it all of sudden becomes easy.  Nope but if you keep going it will become easy.

Journaling is my #1 tool I use to get focused, clear and to get rid of my anxiety over whatever is eating at me in that moment.

It works.

You’ve Got This Girl!

Lots of Love!
Revenue Generation Specialist

P.S.  Still not feeling it Ladies?  Would you like a little motivation and a place to start?  Over on my Facebook Group I am doing a 5 day Believe In Yourself Challenge.  I am going to talk about YOU!  Journaling and Mindset, Making a Decision, and creating your transformation offers so you get confident, get out there and start making money.  I invite you to join me to learn and to Believe in Yourself. Starting Monday, January 8th.






That is a pretty loaded question and one you probably really didn’t think about.

A few months ago I was asked if I trusted my ability to make money. To replace the money I was spending with making money in my business.

I truly didn’t ever think of it like that. I knew I could get a job and bring home a paycheck. But I didn’t ever think of my business as being a consistent source of income even though I have made consistent money in my business.

I didn’t connect the dots. I mean really connect the dots.

For me, it comes from years of my Dad telling me that I needed to have a job.

But, in reality we quit our jobs or want to quit our jobs to make money doing our businesses.

Women tend to want to help everyone whether that individual can pay for the service or not.

Women also do not like talking about money.

So, let’s get real about this and put another perspective on it!

We went into to business to make money. If making money is not a priority than we have a lovely hobby
And you are broke or nearly broke.

It is completely ok to ask to be paid and paid handsomely for the services or products we sell.

Actually, you are supposed to paid for them
It’s time to look at this a different way! I mean how you view money and making money!

Ladies, you need to love and respect your money! Make friends with your money!

Money is a wonderful thing. You can do so much more in your business and life when you are making money.

It starts with simple respect. How you handle money and view money.

How do you feel when you go shopping? Do you enjoy shopping or dread it because hate seeing your bank account shrink?

How do you react when your bills come in? Do you dread opening them or are you thankful because the bills meant you were helping people?

When you have money…is it placed nicely in your wallet or do you through it around?

When someone pays you do you act on the transaction promptly and put the money in the right bank account?

Years ago, I took a long look at all of this. I still visit this each day to ensure I have it in check.

I journal about this everyday to ensure I stay in the right place with my money. My hopes, fears, dreams and what I want to do with my money.

I work on my love and respect of money.

The title of this is “Do You Trust in Your Ablility to Make Money?

Do you believe that you and you alone can make money?

You have to believe in yourself or it just won’t happen
One of my mentors told me one day to make a list of 50 ways you can make money. The task was daunting and I really didn’t understand what this was supposed to do for me.

What it does….it pushes you to think and then believe in your ability to make money.

Truly Believe in Your Ability to Make Money!

You discover no matter what happens you know you can make money.

I highly recommend that you challenge yourself to make this list. I created a document to make it easy to get started under files.

I also created a list of all the ways I could make money in my business alone. All the programs and services I can create. This list is always changing as I implement and think of new ways to make money.

When you get lost or don’t know what you are going to do next in your business, you always have a list of what you can do.

You always know and trust in your ability to make money.

Making money is Easy!

Please keep it that way!

Lots of love,


PS:  If you are not following me on facebook join me here


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I have spent the last few days doing a lot of STINKING THINKING.

This is simply when your thinking is off in a very bad way and you just STOP doing all the things you want to do to grow your business.

More specifically, you have a conversation in your head that looks like this…

“What the hell do you think you are doing girl!?!”

“No one wants your stuff!”

“No one thinks you can do this!”

“You must be crazy!”

“Who would want to work with you?”

“You’re not good enough!”

And the list goes on!

Well…Get used to it!

This is normal and natural.  You will have this conversation often through the course of your business.

I have it often because I move quickly.

When you actually make a decision to start taking your business seriously and doing your business,

When you are growing,

When you are up-levelling in anyway,

It feels like the world is crashing down on you that everyone and everything is simply against you.

Knowing this is half the battle.

Becoming aware of your STINKING THINKING and that it will happen is half the battle.

Then conquering it is actually winning the battle.


The Universe is testing you to see you are truly ready for the next step in your business and life.

NEW LEVEL – NEW DEVIL is what they say.

Here is the really good News….YOU ARE NOT ALONE!!!

Everyone one goes through this.   I go through it often!

So what do you do about it?

How do you conquer the STINKING THINKING crap and all the tests that come along with it?

Simple….Make a choice to keep moving!

Ask for the lessons to less painful and keep moving; read a book, learn something new but keep moving.

The bad phase will stop.

Unfortunately, it will happen again, and again and again.   Each time it will be easier to get through.

It does get easier each time because you are becoming AWARE of what the stinking thinking looks like for you.

You are learning how to deal with you and what works for you.

The truly beautiful thing about all this is…

On the other side of all of it is PURE MAGIC!

New clients appear
New opportunities appear
Your business grows
You grow

So look the STINKING THINKING square in the face – YOU

Tell yourself to smarten up



Your Tribe will love you for it.

You will love yourself for it.

The Magic will begin.

Lots of Love!

PS.  If your not a part of my group Epic Empire Creation for Coaches and Service Based Biz Babes.  Take a minute to join me.